Advertising Creative: Strategy, Copy, and Design by Tom Altstiel,Jean M. Grow

By Tom Altstiel,Jean M. Grow

Advertising Creative is the 1st “postdigital” inventive process and copywriting textbook within which electronic know-how is woven all through each bankruptcy. The publication will get correct to the purpose of ads via stressing key ideas and useful info scholars and dealing pros can use to speak successfully during this postdigital age. Drawing on own adventure as award-winning specialists in artistic advertisements, Tom Altstiel and Jean develop provide real-world insights on state-of-the-art themes, together with worldwide, social media, business-to-business, in-house, and small organisation advertisements.

In this Fourth Edition, Altstiel and develop take a deeper dive into the exploration of electronic know-how and its implications for the undefined, as they reveal the pervasive alterations skilled around the international ads panorama. Their most crucial revelation of all is the identity of the 3 features that would outline the long run leaders of this undefined: Be a threat taker. comprehend know-how. stay for ideas.

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